Why Perform Polling?
Polling is one of the most important tools of a winning campaign. We know — we have nearly 20 years of experience helping candidates use polls to win tough races. A poll can tell you not only who’s ahead and who’s behind, but it also will paint a picture of what is on the minds of voters and identify the path to winning their support on Election Day. Polling can help answer these questions:
- What is the state of the race? Are you ahead, behind or tied — and by how much? How many voters are undecided?
- What is the mood of the electorate and what are the burning issues voters care about right now?
- How can you most effectively build the case for your candidacy?
- How can you create a contrast between you and your opponent?
As many campaigns know, a professionally developed poll can cost tens of thousands of dollars and can take 4-6 weeks to conduct — putting this out of reach for many candidates. That’s the problem we have fixed! Our state-of-the-art software allows you to conduct a poll at a fraction of the typical rate with all of the statistical reliability of a traditional political campaign survey and in only a matter of hours! Extensive research by experienced political pollsters and academic researchers have verified this technique as being statistically accurate. And once the polling is complete we have state-of-the-art data visualization tools that allow you to see graphically the answers to your questions and view the key crosstabs instantly — at no extra cost. Crosstabs allow you to understand how different groups of voters (men vs. women/Republicans vs. Democrats vs. Independents) answer your questions –— a key advantage in any campaign. You can choose from our expertly written questions that you customize or develop your own questions.
Here are some examples of questions:
- A template of professionally written questions that can be easily modified for your race
- Examples of effective messages that you can use to craft your own
- The option of creating customized questions on any topic
- A proprietary and secure portal for reviewing and analyzing your survey results
- A dynamic graphical interface to view the poll results and study the key cross tabs
Polling allows you to …
Understand where you stand in the race — ahead, behind or tied.
Determine how many persuadable voters there are out there.
Find out the mood of the electorate and what issues voters care about the most.
Test the most effective messaging that builds your case with voters.
Once the calling is complete we have state-of-the-art data visualization tools that allow you to see easily graphically how the calls performed — at no extra cost. Unlike other vendors, we believe in full transparency about what work was done on your behalf — so you can be confident that your message is getting out and connecting with voters.
After your poll is complete, an email is sent granting you access to our secure site where you can review the specific results of each question and view the crosstabs showing how different voters — men or women, Republicans or Democrats — answered the questions. You can also download the charts to put them in a format for a memo or Powerpoint presentation. Below is an example of what the polling dashboard looks like.
Robo polls can be conducted at a fraction of the cost of other kinds of surveys.
Simple to Use
Robo polling is easy! Choose your questions and upload your voter list. Yes, it’s that easy!
Our robo call tool gets your poll questions answered immediately. Our service allows you to start your calling within minutes.
The lower cost can allow you to survey a larger number of people, giving you greater statistical accuracy.
Polling Frequently Asked Questions
How do these polls work?
Are these polls accurate?
How soon will I get results?
What do I get in the way of a report?
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